Creating a Strategic Marketing Business Plan

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Creating a Strategic Marketing Business Plan is for Managers and Business Owners wanting a framework for creating a practical, marketing focused strategic plan

Code:

31

Duration:

1 Day

Location:

Held at various locations in Auckland, Wellington and Christchurch that will be confirmed when booking.

Dates:

Refer to Course Details page for specific dates.

Cost:
(NZ$ inc GST*)

$550 inc GST

* New Zealand Goods and Services Tax, current rate 15%

Content:

Creating a Strategic Marketing Business Plan covers:

  • The 3 parts of a Marketing Plan

  • Where are we now

  • Where do you want to be

  • How are you going to get there

  • Review of Markets, Products/Services, Selling and Distribution

  • Review of Promotion and Profits

  • Setting Objectives for key Business Areas

  • Creating Strategies for Markets

  • Creating Strategies for Products/Services

  • Creating Strategies for Selling

  • Creating Strategies for Distribution

  • Creating Strategies for Promotion/and Advertising

  • Creating Strategies for Information

  • Creating Strategies for successful implementation of your Marketing Plan

Course includes handout workbooks, interactive exercises and videos with certificates on completion.

At the conclusion of thge day you have completed your Strategic Marketing Plan to take away!

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