Hi! Friends,
The business climate is getting better, I am hearing so much good news
over the last month:
some examples....
A sale closed for a large garden equipment
item after 6 months trying...
Business trebling for a payroll software company having
their best ever month...
New export business from Argentina for a
clothing designer....
A Country Lodge Wedding reception centre with
bookings every Saturday until April 2000...
Sunglass distributor with summer sales up 25%..and 200
new accounts..
Music distributor with another shopping mall client
added after tough negotiations....
A Training producer creating a new Customer
service video by interviewing real people out on the street and
the end result will surprise you {I had a sneak preview, it is good}
A Blind cleaning franchise with 5 franchises
sold within the last month...
A Pharmacy chain securing the rights to locate
a Pharmacy inside the
front door of every Warehouse
discount dept. store giving them a total of
66 outlets to build business with over the next 12 months....
Then to top it off I personally have had the best January
/Feb for
Training Seminars in four years, very busy and getting
favourable comments too,
such as :
"The content and delivery for the excellent session on negotiation
skills was an undoubted success and your contribution was a key part of
that success!
Garth Holiday at Bayer......
"Thanks for the highly motivating seminar, the feedback I got was great
and
we look forward to working with you again"
Tina Richards,
Club Physical...
"My first job is a letter of thanks for the time you took to come and speak to
us about our marketing techniques, everyone agreed that the experiences that you
were able to convey to us were worthwhile & very
focused..."
Morris Watson
Premier Plastics...
" A big thankyou for the time you spent with us recently. You
have a
wonderful mind crammed full of ideas and a good down to earth
approach. That combination is a rare gift...."
Adrienne Bullock
The Personal Touch
Interesting places to look at on the web:
For Direct marketing ideas check out www.rayjutkins.comFor innovative ideas for business relationship building
checkout:
www.thepersonaltouch.co.nz
For new training ideas and resources check out: www.firsttraining.co.nz
For great info on the effects of NZ Tax IRD
on payroll check:
www.comacc.co.nz
For Sales ideas
www.smei.com
For speakers for your conference
www.nsa.org.au
For a listing of the latest public seminars
on Sales or Marketing topics that I am giving:
www.geewiz.co..nz
there is a list of seminars in Auckland and Wellington with
overseas venues to come.
Australia has some dates available to co-incide with other seminars
in July, Singapore in June, see if you have any needs for a
motivated seminar....
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Some ideas
to consider with your marketing at the moment:
Prospecting: The biggest sin of most reps
is that they don't prospect either within existing clients or for new clients. Try a
incentive for prospects created for the reps, and tie it
into a referral reward program for customers.
Customer love being rewarded for passing on a name for a good
supplier... Now that summer is nearly over the good feeling about your company
needs highlighting.... more referrals are given in
the next two months than at any other time of the year......
The point of difference: Take a few moments out to look at
your communication and advertising material. Does it tell your clients why you are
different, does it list the services and benefits you offer, and the reasons why
these are better than everybody else...... ask yourself the "so
what " questions......if I was a customer or stranger to
this material would I understand what makes this company different and ideal to do
business with!
Business cards: does yours give reasons
for doing business with you, and on the back does it list
all your key points , services, brands, products etc....even your web site
address....
Good news for media advertisers: costs have fallen
on TV, Radio, Magazines and newspapers because readership/ viewers/
listeners have fallen - so publishers cannot command the fees!
Where are a lot of people shifting their ad spend to? Web Site promotion, Out
door signage, and direct marketing offers to database clients, with a lot
of E-mail communication....
E-mail has forced a big interest in English grammar seminars to reinforce those child hood
classes.....
Check out the latest Marketing Magazine for a great
article on Food buying habits,
the 7 new segments that have opened up according to a recent research study:
99 lives for the on the go, Cocooning for non city, Small indulgences
for reaction to stress, Being alive for the health trend, Pleasure revenge for
balance in your eating habits, Clanning / fantasy for cafe
lifestylers,
Vigilante Consumer to save our society......ideal for segmentation studies.
Y2K interesting research, many companies claim
to have reviewed their systems for compliance already by writing to
suppliers yet when asked about their own checking they claim to be putting it
off until after the year end tax period!
Favourite time for team training seminars at
the moment late afternoon
4.00pm -7.00pm to give least interference with clients and take a little
of the employees time from leisure......lunch seminars are mainly
replaced by breakfast sessions or these late afternoon seminars...
Smile a bit more! Research shows that
children smile up to 400 times a day and suffer less stress than adults who
only smile about 25 times a day...go on make my day...smile!
I never have
problems just opportunities!
Tell us about your good news so I can share with others, just
E-mail me
at goodnews@geewiz.co.nz |
SEMINARS