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References
Richard Gee.... I feel it opportune to express my thanks for your assistance to Fisher & Paykel over the last 8 years. Your assistance in our popular training schools was always very receptive and understandable by the participants. DWS, Fisher & Paykel Appliances Regards Ian Sutherland As a result of Richard’s astute coaching, our marketing strategies have developed improved communications with our customers and clients. Richard also helped us expose and recognise particular strengths and weaknesses within our company structure. His constructive suggestions showed us how to capitalise on our strengths. Betsy Duncan, Actionmail We’re a young company in terms of personalities, and Richard was able to work comfortably with all levels of the company, we respect the input that has been made and no doubt as an organisation we are better for his contribution. His hands-on consultancy understands the real world, no ‘ivory tower’ stuff with Richard. Gavid Hodder, CEO Saito Group From time to time you provided practical marketing consultancy to many of my small to medium clients. An important element in our working relationship is your ability to work with both the accountant and the client to support the development of their business. Tim Livingstone, Butts Bainbridge & Weir Your contribution to the change in the marketing area is appreciated by everybody at Corbans Vines, and your plan will be used as a guide for our future development. Dennis Lunken, JA Corban & Family Nurseries Richard constructively argues our plans through with us and suggests way we can view issues from both sides, that’s the role of a good consultant, and we’re delighted to be involved with him on a continuing basis. John Davies, Trainingpoint.net I really appreciated your down to earth manner and professional expertise. Thanks for the excellent advice, support, and encouragement. Lynleigh Holmes, Nightingale Press Your development with us of ideas and concepts encouraged us to aggressively plan our future expansion, and the practical training given to staff members was well received. Richard, thank you for your efforts. Ian Fahy, LSI I have challenged my sales team to follow through on ‘Better Than Yesterday’ and included as part of that monthly KPIs. Keith Clarke, Goodman Fielder Food Services I appreciate the time we spent yesterday, and I realise I need some guidance. Your listening and comments helped clarify several issues for me. Thanks again. Kathy Cunningham, Empire Events They were undoubtedly the best seminars I’ve been associated with, and these were the three factors that for me create an excellent series. Firstly your knowledge, enthusiasm, and presentation standards. Secondly, your practical tips provided performance improvement possibilities at little or no cost. Thirdly, and perhaps most importantly, the format inspired implementation amongst the attendees, I’ve never seen a more positive group of attendees, and their feedback to you shows the range of initiatives they implemented. Paul Bobby, The Art Centre Christchurch I will have no hesitation in recommending your services to business associates who I feel will benefit from the years of experience you have available. Peter Vial, Auge & Co Your interest in Westcare over the period of your consultancy has been greatly appreciated. It has given support to myself and the directors. It has been a pleasure to work with you and get to know you. Your energy and enthusiasm towards marketing is infectious and stimulating. Christine Dyson, CEO, Westcare Medical Services Everyone agreed that the experiences you were able to convey to us were very worthwhile, and our team learnt a lot from your very focused time with us. Maurice Watson, Premier Plastics You were able to motivate all these people while analysing, creating and achieving the plan. Your ideas for objective setting were informative, helpful and interesting and we enjoyed the way you managed to keep everyone’s interest. Tony Fairfield, Youngman Richardson What I appreciate about Richard is the debates and challenges to my ideas he puts up, and the tenacity and follow up to my agreed plans. Andrew Hunt, Kinetics
Kinetics Ltd – Computer Engineering Services Created marketing business plan, involved in strategy direction, implementation of people strategies, marketing strategies, and business development strategies. Video Promotions – Corporate Video Producers Developed selling strategies, direct marketing strategies, and 90-day Action Plans. North Harbour Diesel Workshop Develop promotional strategies, created marketing and management plan, implemented business development strategies. Fargate International Switzerland Appointed NZ agent for Swiss exporters wishing to find NZ market business partners. Have developed a number of buyer-client relationships. The Gearbox Shop – Automotive Repairs Developed sales and marketing plan, developed licensing plan, working on setting up franchises and licences, developed remuneration strategies. Leasecar - Leasing Car Specialists Implemented sales management strategies, undertook training and branding development to implement marketing plan. Ad-A-Cab – Media Advertising Developed sales management and marketing plan to assist selection of new sales reps and create selling plans for establishing the media. Ran training sessions and reviewed sales performance. Sports & Leisure Learning, Academic Coaching – School Holidays and Secondary School Academic Coaching Business Working with business partners, developed purchase and takeover strategy, sales and marketing images and business plan, staffing systems, undertook training, and continue to monitor progress. Portland Hotel – Accommodation Services Rebranded, developed of USP, and extensive training of staff in supervision, leadership, and skills development. Working with General Manager on business development strategies. PCS Training – Computer Software Trainers Established 90-day Action Plan to promote the business, reviewed marketing and branding strategies, and implemented management strategies. Premium & Speciality Industries – Printers on Special, Curved Surfaces Created a company business and strategic marketing plan, implemented the business plan, trained the sales reps, selected sales manager, and set selling strategies and email marketing/e-commerce strategies into place. Financial and Business Advisor – Media Publication Create the strategic marketing plan and then rebranded the publication. International Freight Management Created strategic business plan, trained staff, company directorship, arrange shareholder buyout, arrange merger, involved in expansion business strategies. Tranzpac Agencies - Shipping Agency Company directorship, implemented business plan, revamped staffing needs, re-negotiated supplier contracts. Buzzy Bee Licensing Ltd Created strategic licensing plan for Buzzy Bee Licensing, along with marketing strategies for Buzzy Bee Toys. Implemented licensing direction, obtained new licensees, prosecuted intellectual property breaches, created website, trained and selected staff, reorganised business strategies. Iron Things – Metal Gate Manufacturers Rescued from business creditor/liquidators and revamped business. Implemented 90-day Action Plans, and rebranded and created new marketing and sales strategies. Pete the Plumber – Local Regional Plumbers Rebranding exercise, strategic business plan, creditor rescue plan, 90-day Action Plan put into place. Successful Money Management - Financial Planners Implemented marketing schedule, 90-day Action Plan, reviewed presentation needs, and undertook sales skill training for owners. New Zealand Pharmacy Employment – Recruitment Specialists for Pharmacists Revamped marketing strategy, revamped business strategy, negotiations in England with principal shareholders, revamp computer strategy, revamp website, assisted in manager’s development. Sports Gold Development of strategic business plan, assisted with shareholder strategic developments, merger into new company, established branding and marketing. Atrax Group – Engineering and Baggage Handling Specialists Reviewed marketing, created business plan, reviewed sales management staff, selected and interviewed replacement sales and customer service staff. Implemented business planning. Actionmail – Mailing House Revamped branding, image, marketing strategies, training strategies, implemented 90-day Action Plans, implemented leadership and teamwork, worked on problem strategies, assisted Managing Director’s personal development. Results Consultancy Rebranding, develop marketing strategy plan, assisted in shareholder buyout, revamped communication and marketing strategies. Valley Pool – Pool Table Amusement Ownership Reviewed marketing strategy plans, developed selling plan, implemented website strategies, setup licensees. Blue ‘n’ Green Drycleaners – Retail Operation Revamped branding, established direction, implemented 90-day Action Plan, created retail marketing strategies. Excess International – Personal Effects/Furniture Removal Overseas Implemented marketing plan, implemented strategic direction, 90-day Action Plans, reviewed shareholder ownership, revamped business ownership, sorted shareholder disputes, uncovered fraud in subsidiary, assisted in sale of business to new owners. Alltrack Adventures – Tourist Leisure Revamp branding image, implemented direct marketing campaign, implemented branding images, provided management development support. Premier Print – Printers Revamped sales and marketing structure, rebranded, setup sales meeting structures, setup sales management structures, setup business communication structures. Network Security Rescued company from creditors, established business plan, assisted in shareholder discussions, assisted in IRD discussions, helped shareholders use trust activities. Manic Drainage – Drainage Suppliers Rebranding, strategic marketing plan, quality accreditation, staff development training, teamwork development, remuneration packages, ownership and shareholding development strategies. Distribution Diagnostics Ltd Created branding image for release of new company, 1-on-1 training with director, direct marketing campaigns, call guides, and implemented 90-day Action Plans. Saito Label House Company directorship, implemented rebranding, sales management strategies, company leadership strategies, new company acquisition, marketing and strategic development, overseas acquisitions. Organic Foods – Organic Food Distributors Implemented 90-day Action Plans, changed branding, improved communication strategies, revamped e-commerce selling strategies. Business Directions Revamped sales strategies, revamped direct marketing, assisted in sales management training, assisted in sales staff development, refocusing of business on key, core profit areas. Club Physical Revamped marketing strategies, sales customer acquisition strategies, team leadership, training programmes, and implemented board structure, implemented remuneration packages, and business development growth strategies. Insinc Created 90-day Action Business Plan, revamped marketing strategies, revamped branding strategies, undertook staff training, revamped licensing and seminar presentations. Executive Knowledge – Speaker/Event Organisers Revamped company from loss situation to breakeven, implemented marketing strategies, created branding strategies, revamped cost structure, creditor negotiations, and revamped business. Tairoa Lodge – Tourism Accommodation Revamped brand image, created 90-day Action Plans, implemented selling and marketing strategies, trained owners, reviewed and implemented new e-commerce and website strategies. Hopper Developments Ltd. Developed logo image, researched client base, developed strategies for promotions, and advertising effort. Created and produced 3 television commercials, new paper adverts. Hired and trained 15 Hostess's. Created improved Website. Created launch consumer promotions for the opening of Subdivisions and Residential developments. Assisted Marketing for associated companies: Pauanui Waterways Ltd., Hopper Construction Ltd., Cranston Homes Ltd., Elan Properties Ltd. Waiwera Thermal Resort Revamped image presentation logos, researched customers base and set up strategies for Planning marketing activities. Revamped existing systems and trained people. Set up promotional activities, negotiated Media discounts, revamped TV commercials, persuaded Transit NZ for highway signs, Rodney District Council for temporary signs. Created direct marketing programs, loyalty programs, coordinated various business units together for marketing direction. Organised supplier functions, targeted customer functions and Tourist industry presentations, exhibitions, revamped staff management meetings, created employment contracts, job descriptions, sponsorship activities. Trained up full time Marketing Manager. Saunderson Packaging Ltd. Researched customers and market, and developed strategies for expansion on service and range supply. Expanded business from $1,000,000 per year to $15,000,000. NZ Ocean Technology Researched customer base, and developed strategies for development. Conducted NZ market survey for supplier "Simrad" from Norway. Created newsletters, and promotional material, exhibition displays, staff training, staff appraisals, management systems. Developed Marketing concepts for agencies. Assisted with agency development and review of business systems and strengths. Onehunga Spring Brewery Ltd. Revamped image, researched customer base, created strategies for distribution, developed new branding image, new own brands system, Promotional material, selected and trained sales reps, revamped management systems. Created export opportunities. Westcare Medical Group: Researched customer base, held forums with Professional Doctor owners, Specialists and developed communication strategies for launch of new New Lynn clinic and overall community awareness. Created promotional projects. Helped shareholders understand marketing needs, and trained staff in customer service, plus CEO in Marketing. BIG Cookies NZ Ltd. Developed Retail pack presentations, strategies for distribution, introduced range to Amway. Set up employment contracts and staff measurement. Created promotional activities. Created company presentation and set up pricing strategies. Researched customer base. Butts Bainbridge & Weir, Accountants Researched Client base, and developed strategies for Marketing communication of services Rural Research: Researched customer base, developed strategies for image presentation, advertising, and rep incentives. Created motivation conference & incentive programs, set up staff appraisal systems, developed ideas for new business. Paving Concepts: Created image presentation, brochures, TV commercial, advertising campaigns, selling methods, quoting systems, trading terms and methods of business operations. Assisted to develop financial controls. Developed strategies for business expansion. Mr. Sparkel: Researched client base, set up strategies for setting up as Franchise's and helped sell franchises. Created advertising & promotional activities, including TV commercial. Set up employment contracts, and business systems. Plus Pac Industries Researched customer base, developed strategies for target marketing, reviewed sales process, improved presentation, trained sales rep, developed management reviews for progress checking. Created unique sales aid presentation and direct mailer. Golf plus Tours Set up new business for Golfing tours, image presentation, promotion, selling concepts, brochures, strategies for customer contact. Designed Vehicle presentation. Mariner Foods NZ Ltd. Researched customer base, developed strategies for sales, distribution, promotion, exhibits, created incentive campaign for distributors to travel to Hong Kong Sevens, and Thailand, introduced employment contracts, and assisted management to control company development. Created brochure and exhibition stand. Zoom Productions Ltd. Researched customer base, created strategies for development, promotional brochures, client functions, fax outs, and standards of quality. Trained actors, created employment contracts, ads, and business management systems. Helped review and setup business management systems. Created TV commercial and set up TV advertising. Pt Chevalier Pharmacy Planned takeover of Cottage pharmacy and customer communication, newsletter, newspaper feature, instore presentation, flyer giveaways, $$ VIP promotional material. Atrium Club Men's Gym & Club, researched members base, developed presentation for membership growth, brochure, and membership incentive, and image display. Jon Wa Furniture NZ & Vietnam Developed presentation brochures, in store image, company staff control systems, factory incentives and management systems. Sold NZ factory, helped develop exports and factory systems in Vietnam, Created sales for Vietnam factory. Created Marketing promotion ideas. Elephant House Craft Co-op Retailer Researched customer base, revamped image presentation at store level, created TV commercial, and organised advertising Developed strategies for business growth, and supplier evaluation. Reflex Images Created Company Strategic Marketing Plan by working with owners to evaluate their business and develop strategies for the future. Roseware Industries Ltd. Researched customer base, developed strategies for image presentation, brochures, sales systems, exhibitions, key account relationships, advertising, new product releases, employment contracts, motivation of staff, development of franchise manufacturers business. Protect brands and design styles. Wade Engineering Developed strategies for sales development, promotions and revamp image. Trained staff in supervision and customer service skills. Logistic Systems Installations Consultancy in Change management. Reviewed systems, researched client base, developed presentation of image , business cards, logo, letterhead, selling strategies, training video, Telemarketing call systems, restructured Small business division, Australian division, revamped brochure, set up measurement of performance systems. Reviewed reporting and business controls. Star Communications Paging systems. Researched customer base, distributor base, and developed presentation of image needs, direct marketing customer lead development. Examined other methods of distribution for auto alarm products. Solutions for Print Researched customer base, developed business plan, for communication of services and image, created Power Point presentation, employment contract, loyalty reward program. Best Bars Researched customer base, conducted in depth surveys of key customers, developed Marketing strategies, customer service skills, employment contracts, presentation of business logo, letterhead, business cards, loyalty schemes. Revamped branch images, and consumer products Conducted staff values & vision training and management training seminars. Stuarts Appliances 100% Retail Appliance store. Revamped image, merchandising style, trained staff, implemented reporting from supervisors, negotiated with suppliers for credit arrangements , revamped advertising, created Cinema ads, and developed Owners skills in managing business. Helped with receivership management. Sparz Restaurant & Bar Waiwera Resort Created opening image, name, and promotional advertising, customer loyalty clubs, menu 's, promotion evenings , functions weekly ads, TV commercial, trained staff. Created research questionnaire for customers, and linked promotions with Health & Waiwera Yacht & Boating clubs, created visual image presentation, set up weekly marketing meetings. Work with staff to develop Marketing skills. Waiwera Health Spa Created presentation and promotion brochures, flyers, and handouts. Revamped TV commercial Created exhibition displays and database communication marketing promotions. Linked promotions into other Waiwera business's. Created signs and added value sales offers, PR stories and releases. Waiwera Group Waiwera general activities included creating a total Marketing awareness amongst staff, increasing customer consciousness service levels, keeping Marketing active. Marketing for other companies Kallback, South Pacific Waterless, creating image , brochures, telemarketing systems, advertising, staff training, and target segment marketing. Setting budgets for Marketing, revamping budgets and cost savings from increased efficiencies. Chalk It Designs Ltd. Creative signs manufacturer . Developed strategies to promote and expand business, input business administration strategies, and direct marketing activity. Rescued from bank closure and developed strategies for promotion and self marketing efforts. Created presentation images. Personal Testimonials from seminar & course participants... |
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